The era of "Social Marketing" is over. We build the server-side infrastructure, data pipelines, and algorithmic safeguards required to survive the 35% signal loss in the post-cookie economy.
Since the introduction of iOS14 and strict privacy frameworks, traditional pixel-based tracking has lost up to 35% of conversion data. When the algorithm can't see the win, it can't repeat it.
At Prism Infoways, we don't just buy media. We act as Revenue Engineers. We rebuild your feedback loops using Server-Side tracking and First-Party data, restoring the signal fidelity that your competitors have lost. This isn't marketing; it's infrastructure.
Bypassing browser blockers by deploying the Meta Conversions API directly via AWS/Cloud containers to restore 100% data accuracy.
Eliminating silos by integrating CRM data (Salesforce/HubSpot) with ad platforms to train algorithms on "Qualified Leads," not just clicks.
Deploying automated rules and "Bid Cap" strategies to act as a financial governor, ensuring you never pay more than your profitable CPA.
High-velocity testing frameworks (3:2:2) powered by Generative AI to produce the 15+ fresh concepts per month required to beat ad fatigue.
Implementation of exclusion lists and pre-bid filtering to ensure your budget is never wasted on bot traffic or toxic placements.
Moving beyond "Last Click" to understand the true "Halo Effect" of your spend using Lift Studies and Offline Conversion Import (OCI).
Recover the **35% "Blind Spot"** in your customer journey. By feeding the algorithm "Truth Data," we stabilize delivery and lower volatility.
Technical maturity correlates with financial performance. Our clients leverage structural optimization to drive up to **382% increase in ROAS**.
Stop paying the "Bot Tax." We secure your ad spend against the **21% of invalid traffic** that plagues standard ecommerce accounts.
Scale without the bottleneck. Our modular production systems deliver a **$5.44 return** for every $1 spent on creative automation tools.
We bridge the gap between creative chaos and engineering precision with a rigid, cloud-native protocol.
We run a diagnostic on your Event Match Quality (EMQ) and Data Taxonomy. We identify where your "Pixel" is failing and map the technical debt.
We deploy the "Truth Architecture." This involves setting up Docker containers for CAPI, integrating your CRM, and establishing the "Gold Standard" naming convention.
We execute the "3:2:2" testing framework to identify winning controls. We guide campaigns out of the "Learning Phase" using high-data-density structures.
We switch from "Lowest Cost" to "Cost Caps" for profitable scaling. We utilize "Halo Analysis" to measure the incremental lift on total business revenue.
Goal: Escaping the "Learning Phase"
Rapid testing, aggressive "Broad Targeting" to accumulate data, and establishing the initial server-side tracking to own your first-party data early.
Goal: The "Walled Compound"
Data Clean Rooms, Salesforce/HubSpot deep integration, Cross-Channel budget liquidity, and rigorous Brand Safety/Fraud governance.
Stop letting data gaps dictate your scaling potential. Deploy your server-side conversion architecture today and turn Meta Ads into a predictable growth engine.
